WARNING - This is NOT a Get-Rich-Quick, Everyone-Can-Be-An-Entrepreneur, HVAC-Marketing-Is-Easy post. It's near impossible to get rich quick...no matter what nutraceutical company says. Not everyone can be a business owner...it takes GUTS, a willingness to take on extreme risk, and the discipline to stick to your business model. Marketing your HVAC venture isn't the hardest thing in the world, but it takes research, a real-world-successful mentor (or several) and an everyday routine that you can be PASSIONATE about. Sound daunting? It was for us, too.
DON'T FREAK OUT...we're here to help.
1. AM I READY?
Do you have what it takes to be in business? Do you have the financial flexibility to LOSE MONEY for a few months while you're ramping up? Even the smartest of business owners lose money out of the gate. Take a look at this recent infographic - only 4 of 10 small businesses are actually turning a profit. We recommend having rich parents...if you're more like us, have some cash in the bank or consider some funding options. Be wary of credit cards or equity lines of credit...those are high stakes with interest rates that'll take you years to pay off.
2. IS THERE A NEED?
No, we don't mean the fact that people need a warm furnace on a cold winter night in Chicago, or a cool stream of air in August in Scottsdale. What void to do you fill in your market? Are you located in an area that needs you? One of our favorite resources is Entrepreneur.com - if you can say yes to these 10 Questions, you may be prepared to open up shop.
3. CAN I RECRUIT, HIRE, TRAIN AND RETAIN AN OUTSTANDING TEAM?
Face it, you're good at what you do, but that doesn't mean you're an HR dynamo. Being good at what you do, you're the first to spot a refrigerant leak and can replace a condenser coil lickety-split. Finding others that have your talents does not...eh hem...DEFINITELY DOES NOT...mean they're the next positive review on Yelp. We can create the first emotional connection on the phone or via live chat with your next customer, but you'll want to rely on experts to show you how to get the perfect staff to be on your front lines.
4. CAN I DO THE RIGHT MATH?
Not in the high school sense, mind you, but understanding, managing and being the driving force behind a successful financial operation. Does it surprise you that 88% of business owners don't know how they turn a profit? There are 7 key areas that our friends at American Express think you need to know to be a monetarily majestic...if you feel you have a firm grasp on them, you're more ready than most. If not, don't fret...but we highly recommend you either hire or outsource someone who does.
5. HOW BAD DO I WANT IT?
Do you want it bad? Answer on three, 1-2-3, "YEEEEES". Of course you do...we all do. This we know...ten out of ten people when asked this question will answer just like you. Do you really want to know what it takes? Let's find out. Check out this great blog post to see some examples about giving it one's all. If you want to invest a few minutes, watch the video. It's powerful stuff. We're not saying you have to give it quite this much all of the time. But, if when you see these successful business owners' dedication, you see yourself, you'll certainly have what it takes. Be it a successful HVAC professional, owner, athlete or just an amazing person that all your friends will want to be around, this kind of discipline and never-say-die attitude will forever show you the way.
So there you go. We wish you the best in your business venture. Hopefully we can be a part of your awesome journey.
Jonathan and Mike